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Video is a powerful storytelling medium: Not only can it serve as a prime proving ground for your business’ promotional campaigns, influential ideas, and experimental content efforts, video’s emotionally resonant combination of sound, motion, and visuals can also help you drive deeper, more satisfying relationships between your brand and its audience. Videos are among the most versatile tactics content marketers can leverage. For starters, they can be cooked up, loaded up, cu

You need great content to rank in search engines, and you need it to keep hold of your readers. Keeping people coming back and building a loyal audience is probably the most important investment you could make as a blogger looking to hit the big time this year. I’ll admit it: It’s so hard to bring in readers to a new site. Good content is nowhere near enough on its own. Great content is still pretty far away from enough – it absolutely won’t happen by chance. The single great