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You need great content to rank in search engines, and you need it to keep hold of your readers. Keeping people coming back and building a loyal audience is probably the most important investment you could make as a blogger looking to hit the big time this year. I’ll admit it: It’s so hard to bring in readers to a new site. Good content is nowhere near enough on its own. Great content is still pretty far away from enough – it absolutely won’t happen by chance. The single great