With the excitement of every new year comes a new batch of marketing trends and predictions. Marketers all over the world are pondering what trends, tactics and technologies they need to focus on in order to attract, engage and convert towards reaching their marketing and business goals?
From one year to the next, there are often a mix of new trends, technologies and consumer behaviors combined with enduring best practices that marketers have yet to fully adopt. This year is no different.
As I contemplated the evolution of our own marketing efforts for clients reconciled with research on top marketing trends for 2019, I found a concentration of interest in a few specific areas like video, voice, AI and influencer marketing as well as a long tail of sorts ranging from AR/VR to camera marketing to visual search.
Here are a few areas of focus for B2B marketers as we kick off another great year of marketing. (Top Rank Blog)